There’s more to posting on social media than this quick stat though. Pinterest and TikTok see higher engagement in the afternoons. Midweek mornings prove to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn. While interpreting the data for each social network individually, we consistently notice that the highest times of engagement are Tuesdays, Wednesdays and Thursdays generally between 9 a.m. Of course, knowing which days you get the most engagement helps you reach those goals as well. If you’re noticing your engagement isn’t where you want it to be, consider revisiting your social media KPIs. Worst days to post on social media: SundaysĮach social platform has its benefits depending on your goals, content type and audience.Best days to post on social media: Tuesdays and Wednesdays.Best Times to Post on Social Media Overall However, we recommend testing with your own accounts to find the most optimal send times. Industry-specific data includes mid- to high-level engagement times.
Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. All time frames are recorded globally, meaning you should be able to publish with the times provided in any timezone and see positive engagement results. However, the best way to learn how to identify your best times to post globally across each network is to start a free trial of Sprout Social and test our ViralPost® feature with your profiles.ĭisclaimer: Data from Sprout Social include users from various plan types, industries and locations. Use the data from this article to help inform your publishing calendar. We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s more than 34,000 customers and understand when their content was most and least frequently engaged with, broken out by platform and industry. Where it had once been used solely for brand awareness, now there is an impact of social media on business across several teams: customer experience, sales, product development, content and marketing. Social media has become a much more cross-functional and collaborative channel in the last few years. With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. We’re going to demystify this myth so your social team can plan, prioritize and create a successful social media marketing strategy. The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day.
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